_______ Designer
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Zendo

Zendo

Zendo is a start-up, building home automation & security devices for Apple’s HomeKit platform. 

The following images show a sample of my contribution to designing Zendo’s identity, packaging, photography, user experience, website, e-commerce, & iOS apps. 

 
 
Zendo Watercolor

Branding

Custom watercolors were used in the branding to create a sense of movement and organic, human connection to the brand.

Logo designed by Darren Hoffman.

 
 

Over 200 custom icons were created for everything from marketing collateral to device control within the iOS apps.

 

 
Zendo Packaging

Packaging

Packaging was designed to be recyclable & reusable. The top loop doubles as a hang tag for store displays & detaches to become a bracelet for the customer.

Concept: Darren Hoffman & Lauren Britton. Final Design by Rachel Leake.

Zendo

200 South Andrews Ave, Suite 301
Fort Lauderdale, FL, 33301

 
 
 

The final packaging design for launch.

Final design by Rachel Leake.

 
 

 
 
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App Development

& Design

The HomeKit SDK was under development when we began conceptual development for the app. Frequently changing requirements and functionality meant many rounds of whiteboard sketches with stakeholders, revisions, and user testing.

The HomeKit SDK was under development when we began conceptual development for the app. Frequently changing requirements and functionality meant many rounds of whiteboard sketches with all stakeholders.

The HomeKit SDK was under development when we began conceptual development for the app. Frequently changing requirements and functionality meant many rounds of whiteboard sketches with all stakeholders.

 
 

The initial app concept revolved around a main dashboard for the user’s home and cards for each device. We quickly realized that HomeKit would rapidly grow, making the large cards cumbersome for users with many devices. Users would also benefit from multiple locations.

 

The next version involved showing the devices on small cards and making the locations easily switchable, and devices sortable from the dashboard. Tapping the device icon allowed users to control their devices, while tapping the arrow took them to the device settings. Users could also switch between the different sections of the app through the bottom tab bar. User testing and analysis revealed that the watercolor needed to go in the next version.

 
 

The first iteration of onboarding used 3D touch, heavier animations, & a modal to add new locations. After testing with users, we decided to refine the animation and remove the modal from the experience.

Credit: Iván Corchado Ruiz, Developer

 

The watercolor background was removed from the final version as well.

Credit: Iván Corchado Ruiz, Developer

 

This animation plays when a user runs a scene that controls multiple devices to verify that the scene was completed.

Credit: Iván Corchado Ruiz, Developer

 
 

 
 
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Photography

The creative team decided to use my photo skills by staging a guerrilla photo shoot for our launch images.

 
 
 

 
 
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E-Commerce

The e-commerce site was a collaborative effort between Zendo & Electric Pulp.

 

Research, site maps, and whiteboard sketches showing the flow and rounds of edits.

 
 

 

Credits: Darren Hoffman for leadership & direction, Rachel Leake for packaging design & retouching, Lauren Mantuo for marketing & strategy, & Iván Corchado Ruiz for UI development.