Sleipnîr is a minimalist travel gear company based on the Norse mythology of Odin’s eight-legged horse who could travel by any means possible. The gear follows this tradition by its rugged, lightweight, and easy to compress design. The logo is designed to convey freedom, modernity, and the durability of the brand with the customized geometric sans-serif typeface speaking to the heritage of our namesake. A diacritical mark above the final “i” aids in pronunciation and doubles as a symbol for Sleipnir, representing an abstracted frog of a horse’s hoof-print.